Success Stories

USA BABY/BABY'S ROOM - Retail children's furniture and accessories

Challenge

When Alan Levine came to Francorp, he had grown The Baby's Room to 6 company owned stores and $12 million in annual sales, all in 8 years. A trademark search revealed that The Baby's Room could not be used for national growth. However, Mr. Levine wanted to expand the business further.

Solution

After an analysis of the market, investment and potential franchise buyers, Francorp advised that growth could be best achieved with Multi-unit Franchise Agreements, and Master Franchise Agreements. A new name, USA Baby, was established for national growth. On an ongoing basis, Francorp's Legal Services prepare the company's state franchise registration applications and renewal documents.

On December 5,1999, USA Baby President Al Levine, presented Francorp with an award for excellence in continuing commitment to the success of USA Baby.

This company is listed in "Entrepreneur" magazine's 22nd Annual Franchise 500, a listing of today's top franchise opportunities.