Success Stories

PRIMROSE SCHOOLS - Education-based child care Services

Challenge

In their eight years of company-owned operation, Primrose Schools had grown to 3 units. They needed assistance with the direction of expansion.

Solution

Francorp suggested a Franchise Program for growth. Francorp helped to focus the expansion, providing general consulting and business structure, including a plan for multiple unit ownership. Legal documents and state required registrations were completed. Francorp planned franchise marketing, and wrote brochure copy. The franchise program was completed with Francorp's sales training for Primrose Schools staff.

Later, in a related engagement, Francorp was hired by a Venture Capital Group to assess the health and sustainability of the Primrose franchise company. This assessment included discussions with key management personnel, a review and critique of the company's materials and assessment of the potential for long-term growth on a larger scale. Francorp advised that the company was a strong choice for investment and expansion.

"Success" magazine chose Primrose Schools as a winner in the Franchise Gold 200.