Success Stories

OMNI HOTELS - A top hotel management company, operating upscale, full-service hotels

Challenge

Over its 28 years in business, the company had been involved with franchising to varied degrees. When they came to Francorp, they wanted selective franchising agreements as a means of expanding distribution and enhancing customer awareness of Omni Hotels as a growing company.

Solution

Francorp assisted Omni Hotels in upgrading their franchise program. Francorp amended the existing franchise documents and helped build the Omni Hotels brand to attract new investors. To that end, Francorp revised contractual agreements and offerings amd submitted all legal documents for filing and registration with the state agencies. Francorp reviewed existing advertisements and franchise sales lead processing techniques to offer a well-rounded revitalized franchise program and marketing strategy.