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AMOCO OIL COMPANY - CERTICARE - Automotive repair services franchise program, offered as an add-on to the Amoco gasoline sales units, or as a stand-alone business.

Challenge

Enhance Amoco's existing franchise program and explore a new fast food concept as an add-on.

Solution

Francorp recommended methods to improve the franchise program through an extensive feasibility study. Francorp also critiqued the company's operations manuals, revised legal documents, designed franchise sales brochures, trained personnel in franchise sales and legal compliance, assisted with the franchisee selection process, and provided general consulting for implementing the new fast food concept.

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